Summertime is the fucking best. It's that just that simple. But enjoying all of the outdoor activities is pretty difficult when your effing corneas are bleeding thanks to good old mister sun being on full blast. Plus let's be real here no one wants to be "that guy" who totally fucks up a really intense game of beach v with the bro's merely because there was a lack of proper eye wear. I hate that guy. So what's a bro to do? Buy some bitchen shades, obviously.
Luckily some brilliant gents from our very own Miami Ohio created a solution that ensures the highest quality without you spending all that hard earned lettuce (or in my case the rent money my parents so kindly sent me).
Release Clothing Co. is a Miami University of Ohio based company fucking blowing up the spot right out of Oxford, Ohio. So to get the low down on these glasses that will have you and your brosephs looking fresh to death I got my interview on.
I'm sure everyone is pretty curious to know a little about these Miami Ohio studs so here's some background info..
"The company was started by 3 Miami Students. This is something we have always wanted to do. The three of us have gone through many business ventures and learning what it really takes to make something amazing. This is one of the ventures that really started to grow quickly, so it kept us together even more. We will be seniors this year. We were all hanging out in grade school and the friendship stayed strong until now. We were born to do this kind of thing, and it took a lot of trial and error with other ideas between the three of us to finally find something like this."
Next I had to ask where they wizarded up the name Release Clothing Co. Mostly because it's pretty fucking cool.
"On the weekends we would always say that it's time to "Release our inner Beast," because of how hard the school week was with class. Releasing our inner beast turned into not something wild and crazy, but more of Releasing our inner selves that society sometimes forces to stay in, Releasing our inner most desires to do something great and change the world no matter who tries to stop us. So that is how we came up with Release. Release and let go, do what you want to do, do what you love, achieve anything."
Ya I've released my inner beast alright. But what makes these glasses special? What separates Release Clothing Co. from the competition?
"Besides the colors, and differing styles (which continue to grow by the week), we offer something special that some companies do not. When you buy a pair of Release Sunglasses, we actually develop a feeling of caring for you. You buy a pair, and you help us grow our business, so in turn we feel that we owe you a thank you. The thank you will come when we will randomly send you a pair of new shades if we haven't heard from you in a while. The thank you is our return policy, free shipping, and desire to make sure every single one of our customers sees life in a new, and better way. It's not about the sunglasses, it's about what they stand for. Seriously. And if they ever break, you can call us and we will pick up the phone (the owners of the company will pick up the phone) and make sure you get a new pair."
I've had boyfriends who pay less attention to me than this. Not only do I clearly need to buy a pair of these sunglasses, I also may want to reevaluate my life choices, shit. I can only imagine between partying and bullshit there would have to be something really important doing the motivating. So what was your motivation? "Everyone loves sunglasses. Especially Miami kids. So we thought, what can we do to show everyone our vision of life? What can we do to inspire others and let people know that they should follow their dreams? Affordable sunglasses, that are durable and will last, with our logo on them. This is something we thought of that would allow us to really push our vision to all. People will wear our sunglasses and know they say RELEASE on the side of them. Release? Release yourself from anything in life that holds you back, take on your wildest dreams, let nothing stop you. Release is simply a reminder to do what you love. Sunglasses were the perfect product to let people see our 'vision.'"
Miami kids do love their sunglasses that's for damn sure. Sorry Ray Bans looks like there's a new boy in town and he just Released all over your overpriced ass. I have to know though, what's next? What's in store for the future of RCC?
"The sunglasses we have now are nothing compared to what's coming. That's all I gotta say. Of course we will always carry our original sunglasses, but the quality is about to take a jump for the better."
The good news is the sun never sets on a bad ass, so I'll be more than happy to spend my parents money on some fresh ass shades. But being the selfish bitch that I am I had to ask if I could snag a discount for the brahs at Brohio and myself (but mostly for me).
"Let me know which glasses you want and you can get them all half off!"
I think, I love you.
That's the ish so get on http://releasesunglasses.com/index.html and start checking out the goods. Not only are these sunglasses awesome they're also a perfect way to get the parentals to give into the purchase. "But mom/dad I just want to support a fellow Miami University student, I'm being loyal." Who the fuck is going to say no to that one? Plus, it’s true.
Make sure you stay connected for the latest updates and deals..
Twitter: http://twitter.com/#!/releaseclothing/
Facebook: http://www.facebook.com/releaseclothing
Vimeo: http://vimeo.com/user6958678
I'll leave you with the life changing words of Corey Heart, “I wear my sunglasses at night.”
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